Start.io audiences
Beauty Product Shoppers
in South Korea
overview
Consumers who like to buy beauty products are interested in make-up brands and other personal care items. Looking into the characteristics of Beauty Product Shoppers in South Korea, data shows 32.1% of them are in the 45-54 age group. More information about this segment can be found in the following charts.
Country
South Korea
Population
51,225,308
Area
99,909 sq km
INSIGHTS ON Beauty Product Shoppers in South Korea
Age
55 years and above 18%
45-54 years 32.1%
35-44 years 11%
25-34 years 22.4%
18-24 years 16.6%
Gender
Male (66.4%)
Female (33.6%)
OS
Android (77.9%)
iOS (22.1%)
Top devices
01 Apple iphone1,1
02 Generic Android 6.0
03 Samsung Galaxy S25
04 Samsung Galaxy S23
05 Samsung Galaxy S21 5G
Leading carriers
01 Sktelecom
02 Olleh
03 Lg u+
Updated: 07-2026