Start.io audiences
Beauty Product Shoppers
in Tokyo
overview
Consumers who like to buy beauty products are interested in make-up brands and other personal care items. Looking into the characteristics of Beauty Product Shoppers in Tokyo, data shows 47.5% of them are in the 55+ age group. More information about this segment can be found in the following charts.
Country
Japan
City
Tokyo
Population
13,515,271
Area
2,191 sq km
INSIGHTS ON Beauty Product Shoppers in Tokyo
Age
55 years and above 47.5%
45-54 years 18%
35-44 years 14.2%
25-34 years 7%
18-24 years 13.2%
Gender
Male (61.4%)
Female (38.6%)
OS
Android (52.4%)
iOS (47.6%)
Top devices
01 Apple iphone1,1
02 Apple iPhone15,4
03 Apple iPhone14,7
04 Apple iPhone14,5
05 Apple iPhone17,3
Leading carriers
01 Softbank
02 AU
03 AU
Updated: 07-2026