Start.io audiences
Beauty Product Shoppers
in United States
overview
Consumers who like to buy beauty products are interested in make-up brands and other personal care items. Looking into the characteristics of Beauty Product Shoppers in United States, data shows 31.2% of them are in the 55+ age group. More information about this segment can be found in the following charts.
Country
United States
Population
329,064,917
Area
9,147,593 sq km
INSIGHTS ON Beauty Product Shoppers in United States
Age
55 years and above 31.2%
45-54 years 17.9%
35-44 years 25.3%
25-34 years 7.3%
18-24 years 18.4%
Gender
Male (47.7%)
Female (52.3%)
Household income
Less than $25,000 36.9%
$25,000 to $39,999 15.6%
$40,000 to $59,999 15.8%
$60,000 to $74,999 6.2%
$75,000 to $99,999 9.8%
$100,000 to $149,999 14.5%
$150,000 and above 1.3%
OS
Android (80.6%)
iOS (19.4%)
Top devices
01 Apple iphone1,1
02 Samsung Galaxy A15 5G
03 Apple iPad1,1
04 Samsung sm-s908u
05 Samsung Galaxy A14 5G
Leading carriers
01 T-Mobile
02 Verizon
03 AT&T
Updated: 07-2026