Start.io audiences
Beauty Store Shoppers
in Massachusetts

overview
Consumers who shop for beauty products like to look good and use these types of products to enhance their appearance. 37.7% of the users in this group in Massachusetts are in the 55+ age group. Gain more insights about Beauty Store Shoppers in the following charts.


Country
United States
State
Massachusetts
Population
6,892,503
Area
7,800 sq mi

INSIGHTS ON Beauty Store Shoppers in Massachusetts
Age
55 years and above 37.7%
45-54 years 22.7%
35-44 years 14.6%
25-34 years 9.2%
18-24 years 15.8%
Gender
Male (53.2%)
Female (46.8%)
Household income
Less than $25,000 31.8%
$25,000 to $39,999 11.1%
$40,000 to $59,999 14.1%
$60,000 to $74,999 6.2%
$75,000 to $99,999 13.3%
$100,000 to $149,999 22.3%
$150,000 and above 1.2%
OS
Android (66.3%)
iOS (33.7%)
Top devices
01 Apple iphone1,1
02 Apple iPad1,1
03 Samsung Galaxy A15 5G
04 Samsung Galaxy S24 Ultra
05 Samsung sm-s901u
Leading carriers
01 T-Mobile
02 Verizon
03 AT&T
5 most visited places/venues
01 Codman Square
02 Highland Park
03 Port of Boston
04 Hale Park
05 Mystic River Reservation
Updated: 07-2026