Start.io audiences
Big Box Shoppers
in Fresno

overview
Big box shoppers like the convenience of purchasing a wide range of items from the same store and enjoying the discounts these businesses often provide. Big Box Shoppers in Fresno have chosen the Apple iphone1,1 as their device of choice. Learn more about the defining characteristics of Big Box Shoppers through the charts below.


Country
United States
City
Fresno, California
Population
531,576
Area
114 sq mi

INSIGHTS ON Big Box Shoppers in Fresno
Age
55 years and above 30.5%
45-54 years 24.9%
35-44 years 13%
25-34 years 13%
18-24 years 18.5%
Gender
Male (47.6%)
Female (52.4%)
Household income
Less than $25,000 31.1%
$25,000 to $39,999 17.6%
$40,000 to $59,999 14.6%
$60,000 to $74,999 4.1%
$75,000 to $99,999 11%
$100,000 to $149,999 18.2%
$150,000 and above 3.3%
OS
Android (74.2%)
iOS (25.8%)
Top devices
01 Apple iphone1,1
02 Apple iPad1,1
03 Samsung sm-s908u
04 Samsung sm-s901u
05 Samsung Galaxy S21 Ultra 5G
Leading carriers
01 T-Mobile
02 AT&T
03 Verizon
5 most visited places/venues
01 North Park Blocks
02 Belo Garden
03 Cornell University
04 City Hall Park
05 Central Park
Updated: 07-2026