Start.io audiences
Big Box Shoppers
in Massachusetts
overview
Big box shoppers like the convenience of purchasing a wide range of items from the same store and enjoying the discounts these businesses often provide. Big Box Shoppers in Massachusetts have chosen the Apple iphone1,1 as their device of choice. Learn more about the defining characteristics of Big Box Shoppers through the charts below.
Country
United States
State
Massachusetts
Population
6,892,503
Area
7,800 sq mi
INSIGHTS ON Big Box Shoppers in Massachusetts
Age
55 years and above 36.2%
45-54 years 25.9%
35-44 years 12.6%
25-34 years 11%
18-24 years 14.3%
Gender
Male (49.5%)
Female (50.5%)
Household income
Less than $25,000 28.9%
$25,000 to $39,999 13.4%
$40,000 to $59,999 12.4%
$60,000 to $74,999 4.8%
$75,000 to $99,999 13.3%
$100,000 to $149,999 22.7%
$150,000 and above 4.6%
OS
Android (76.9%)
iOS (23.1%)
Top devices
01 Apple iphone1,1
02 Apple iPad1,1
03 Samsung sm-s908u
04 Samsung sm-s901u
05 Samsung SM-G991U
Leading carriers
01 T-Mobile
02 Verizon
03 AT&T
5 most visited places/venues
01 Codman Square
02 Highland Park
03 Hale Park
04 Port of Boston
05 Erricola Park
Updated: 07-2026