Start.io audiences
Big Box Store Shoppers
in Wisconsin
overview
Big box store shoppers like to visit the local branch of their favorite store to purchase CPG products in person. 37.4% of the users in this group in Wisconsin are in the 55+ age group. Gain more insights about Big Box Store Shoppers in the following charts.
Country
United States
State
Wisconsin
Population
5,822,434
Area
54,158 sq mi
INSIGHTS ON Big Box Store Shoppers in Wisconsin
Age
55 years and above 37.4%
45-54 years 24.8%
35-44 years 11%
25-34 years 11.1%
18-24 years 15.7%
Gender
Male (38%)
Female (62%)
Household income
Less than $25,000 31.8%
$25,000 to $39,999 14.4%
$40,000 to $59,999 17.2%
$60,000 to $74,999 5.7%
$75,000 to $99,999 12.5%
$100,000 to $149,999 15.7%
$150,000 and above 2.7%
OS
Android (73.8%)
iOS (26.2%)
Top devices
01 Apple iphone1,1
02 Samsung sm-s901u
03 Samsung SM-G991U
04 Apple iPad1,1
05 Samsung sm-s908u
Leading carriers
01 Verizon
02 U.S. Cellular
03 T-Mobile
5 most visited places/venues
01 Target
02 Walmart Supercenter
03 CVS Pharmacy
04 Washington Park
05 Westlawn Playground
Updated: 07-2026