Start.io audiences
Black Friday Shoppers
in Massachusetts
overview
Black Friday shoppers are searching for the best deals and discounts on top products they want for themselves and ones they plan to give to others for the winter holiday season. The top mobile device for Black Friday shoppers in Massachusetts is Apple iphone1,1.
Country
United States
State
Massachusetts
Population
6,892,503
Area
7,800 sq mi
INSIGHTS ON Black Friday Shoppers in Massachusetts
Age
55 years and above 31.6%
45-54 years 19.1%
35-44 years 24.5%
25-34 years 10.9%
18-24 years 13.9%
Gender
Male (53.9%)
Female (46.1%)
Household income
Less than $25,000 30.3%
$25,000 to $39,999 12.1%
$40,000 to $59,999 13%
$60,000 to $74,999 5.6%
$75,000 to $99,999 12.4%
$100,000 to $149,999 22.5%
$150,000 and above 4.1%
OS
Android (76.2%)
iOS (23.8%)
Top devices
01 Apple iphone1,1
02 Apple iphone
03 Apple Ipad
04 Samsung Galaxy S9
05 Apple iPad1,1
Leading carriers
01 T-Mobile
02 Verizon
03 T-Mobile
5 most visited places/venues
01 Codman Square
02 Highland Park
03 Hale Park
04 Port of Boston
05 Erricola Park
Updated: 07-2026