Start.io audiences
Book Store Shoppers
in New Zealand
overview
Book store shoppers generally still prefer to read hardback or softcover books and print magazines instead of digital versions. Book Store Shoppers in New Zealand range in age with 41.7% of them falling into the 18-24 age group. Find out more about the characteristics of this group below.
Country
New Zealand
Population
4,783,063
Area
262,443 sq km
INSIGHTS ON Book Store Shoppers in New Zealand
Age
55 years and above 33.4%
45-54 years 8.6%
35-44 years 6.2%
25-34 years 10%
18-24 years 41.7%
Gender
Male (43.4%)
Female (56.6%)
OS
Android (86.9%)
iOS (13.1%)
Top devices
01 Generic Android 6.0
02 Apple iphone1,1
03 Samsung Galaxy S23 Ultra
04 Samsung Galaxy S24 Ultra
05 Samsung Galaxy S22 Ultra
Leading carriers
01 2degrees
02 Spark
03 Vodafone
Updated: 07-2026