Start.io audiences
Book Store Shoppers
in Rio de Janeiro

overview
Book store shoppers generally still prefer to read hardback or softcover books and print magazines instead of digital versions. Book Store Shoppers in Rio de Janeiro range in age with 35.5% of them falling into the 18-24 age group. Find out more about the characteristics of this group below.


Country
Brazil
City
Rio de Janeiro
Population
6,520,000
Area
1,221 sq km

INSIGHTS ON Book Store Shoppers in Rio de Janeiro
Age
55 years and above 28.7%
45-54 years 13.8%
35-44 years 7.3%
25-34 years 14.7%
18-24 years 35.5%
Gender
Male (57.7%)
Female (42.3%)
OS
Android (93.2%)
iOS (6.8%)
Top devices
01 Generic Android 6.0
02 Samsung Galaxy A14 5G
03 Samsung Galaxy A15
04 Apple iphone1,1
05 motorola moto g35 5G
Leading carriers
01 Claro
02 Tim
03 Vivo
Updated: 07-2026