Start.io audiences
Book Store Shoppers
in Singapore
overview
Book store shoppers generally still prefer to read hardback or softcover books and print magazines instead of digital versions. Book Store Shoppers in Singapore range in age with 32.8% of them falling into the 55+ age group. Find out more about the characteristics of this group below.
INSIGHTS ON Book Store Shoppers in Singapore
Age
55 years and above 32.8%
45-54 years 10.6%
35-44 years 10.4%
25-34 years 22.1%
18-24 years 24%
Gender
Male (55.4%)
Female (44.6%)
OS
Android (89.3%)
iOS (10.7%)
Top devices
01 Generic Android 6.0
02 Apple iphone1,1
03 Samsung Galaxy S23 Ultra
04 Samsung Galaxy S24 Ultra
05 Samsung Galaxy S25 Ultra
Leading carriers
01 Singtel
02 Starhub
03 M1
Updated: 07-2026