Start.io audiences
Buy Now, Pay Later Users
in Kuala Lumpur
overview
Active users of buy now, pay later (BNPL) digital payment services might be looking for better ways to finance their purchase or may not qualify for traditional credit cards. Based on mobile apps and various device data signals, the top mobile device for buy now, pay later users in Kuala Lumpur is Generic Android 6.0.
Country
Malaysia
City
Kuala Lumpur
Population
1,768,000
Area
243 sq km
INSIGHTS ON Buy Now, Pay Later Users in Kuala Lumpur
Age
55 years and above 6.4%
45-54 years 3.2%
35-44 years 7.3%
25-34 years 57.4%
18-24 years 25.6%
Gender
Male (80.6%)
Female (19.4%)
Top devices
01 Generic Android 6.0
02 HONOR HONOR X9b 5G
03 Samsung Galaxy S23 Ultra
04 HONOR HONOR 90 Lite
05 OPPO A9 2020
Leading carriers
01 Celcom
02 Maxis
03 U Mobile
Updated: 07-2026