Start.io audiences
Buy Now, Pay Later Users
in Malaysia
overview
Active users of buy now, pay later (BNPL) digital payment services might be looking for better ways to finance their purchase or may not qualify for traditional credit cards. Based on mobile apps and various device data signals, the top mobile device for buy now, pay later users in Malaysia is Generic Android 6.0.
Country
Malaysia
Population
31,949,777
Area
329,613 sq km
INSIGHTS ON Buy Now, Pay Later Users in Malaysia
Age
55 years and above 6.9%
45-54 years 3.3%
35-44 years 7.5%
25-34 years 55.4%
18-24 years 26.8%
Gender
Male (80%)
Female (20%)
Top devices
01 Generic Android 6.0
02 Samsung Galaxy S23 Ultra
03 OPPO A9 2020
04 HONOR HONOR X9b 5G
05 HUAWEI HUAWEI nova 5T
Leading carriers
01 Celcom
02 Maxis
03 Digi
Updated: 07-2026