Start.io audiences
Buy Now, Pay Later Users
in Mumbai
overview
Active users of buy now, pay later (BNPL) digital payment services might be looking for better ways to finance their purchase or may not qualify for traditional credit cards. Based on mobile apps and various device data signals, the top mobile device for buy now, pay later users in Mumbai is Generic Android 6.0.
Country
India
City
Mumbai
Population
12,478,447
Area
603 sq km
INSIGHTS ON Buy Now, Pay Later Users in Mumbai
Age
55 years and above 6.4%
45-54 years 1.4%
35-44 years 3.5%
25-34 years 57.1%
18-24 years 31.6%
Gender
Male (87.9%)
Female (12.1%)
Top devices
01 Generic Android 6.0
02 xiaomi Redmi Note 8 Pro
03 xiaomi Redmi Note 7 Pro
04 OnePlus OnePlus 7
05 xiaomi Redmi Note 5 Pro
Leading carriers
01 Jio
02 Airtel
03 Vodafone
Updated: 07-2026