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Children's Toys and Clothes Shoppers
in Rio de Janeiro

overview
Consumers who shop for children's toys and clothes look for good deals on these products and plan to buy them for family members or friend's children. Looking into the characteristics of Children's Toys and Clothes Shoppers in Rio de Janeiro, data shows 36.4% of them are in the 55+ age group. More information about this segment can be found in the following charts.


Country
Brazil
City
Rio de Janeiro
Population
6,520,000
Area
1,221 sq km

INSIGHTS ON Children's Toys and Clothes Shoppers in Rio de Janeiro
Age
55 years and above 36.4%
45-54 years 13.6%
35-44 years 8%
25-34 years 15.9%
18-24 years 26%
Gender
Male (70.4%)
Female (29.6%)
OS
Android (55.9%)
iOS (44.1%)
Top devices
01 Generic Android 6.0
02 Apple iphone1,1
03 motorola moto g34 5G
04 Samsung Galaxy A15
05 Samsung Galaxy A14 5G
Leading carriers
01 Claro
02 Vivo
03 Tim
Updated: 07-2026