Start.io audiences
Children's Toys and Clothes Shoppers
in Sao Paulo

overview
Consumers who shop for children's toys and clothes look for good deals on these products and plan to buy them for family members or friend's children. Looking into the characteristics of Children's Toys and Clothes Shoppers in Sao Paulo, data shows 36.8% of them are in the 55+ age group. More information about this segment can be found in the following charts.


Country
Brazil
City
Sao Paulo
Population
12,252,023
Area
1,521 sq km

INSIGHTS ON Children's Toys and Clothes Shoppers in Sao Paulo
Age
55 years and above 36.8%
45-54 years 11.4%
35-44 years 8.3%
25-34 years 15.4%
18-24 years 28.1%
Gender
Male (64.4%)
Female (35.6%)
OS
Android (55.3%)
iOS (44.7%)
Top devices
01 Apple iphone1,1
02 Generic Android 6.0
03 Samsung Galaxy A15
04 Samsung Galaxy A14 5G
05 Apple iPhone12,1
Leading carriers
01 Claro
02 Vivo
03 Tim
Updated: 07-2026