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Children's Toys and Clothes Shoppers
in Wisconsin

overview
Consumers who shop for children's toys and clothes look for good deals on these products and plan to buy them for family members or friend's children. Looking into the characteristics of Children's Toys and Clothes Shoppers in Wisconsin, data shows 34% of them are in the 55+ age group. More information about this segment can be found in the following charts.


Country
United States
State
Wisconsin
Population
5,822,434
Area
54,158 sq mi

INSIGHTS ON Children's Toys and Clothes Shoppers in Wisconsin
Age
55 years and above 34%
45-54 years 24.1%
35-44 years 13.5%
25-34 years 11.9%
18-24 years 16.5%
Gender
Male (36.3%)
Female (63.7%)
Household income
Less than $25,000 31.8%
$25,000 to $39,999 14.4%
$40,000 to $59,999 17%
$60,000 to $74,999 5.5%
$75,000 to $99,999 12.8%
$100,000 to $149,999 15.8%
$150,000 and above 2.8%
OS
Android (71.7%)
iOS (28.3%)
Top devices
01 Apple iphone1,1
02 Samsung SM-G991U
03 Samsung sm-s901u
04 Apple iPad1,1
05 Samsung sm-s908u
Leading carriers
01 Verizon
02 T-Mobile
03 U.S. Cellular
5 most visited places/venues
01 Washington Park
02 Westlawn Playground
03 Walmart Supercenter
04 Mississippi National River and Recreation Area
05 Central Park
Updated: 07-2026