Start.io audiences
Christmas Shoppers
in Australia
overview
These statistics show insights and characteristics for Christmas shoppers who are interested in buying holiday decorations and gifts for their family and friends. Based on POI visits, mobile apps and various device data signals, of all the Christmas shoppers in Australia, 44.5% are in the 55+ age group.
Country
Australia
Population
25,203,198
Area
7,633,565 sq km
INSIGHTS ON Christmas Shoppers in Australia
Age
55 years and above 44.5%
45-54 years 11.9%
35-44 years 10.6%
25-34 years 14.2%
18-24 years 18.8%
Gender
Male (75.9%)
Female (24.1%)
OS
Android (94.4%)
iOS (5.6%)
Top devices
01 Generic Android 6.0
02 Samsung Galaxy S21 5G
03 Samsung Galaxy S22 Ultra
04 Samsung Galaxy S21 Ultra 5G
05 Samsung Galaxy S10
Leading carriers
01 Telstra
02 Optus
03 Vodafone
Updated: 07-2026