Start.io audiences
Citi Users
in Newark

overview
Users who actively use Citi's financial apps and services share some similar characteristics. Based on mobile apps and various device data signals, of the Citi users in Newark, 31.6% are in the 55+ age group.


Country
United States
City
Newark, New Jersey
Population
282,011
Area
24 sq mi

INSIGHTS ON Citi Users in Newark
Age
55 years and above 31.6%
45-54 years 25.5%
35-44 years 10.2%
25-34 years 19.4%
18-24 years 13.3%
Gender
Male (58.6%)
Female (41.4%)
Household income
Less than $25,000 30.4%
$25,000 to $39,999 11.7%
$40,000 to $59,999 13.1%
$60,000 to $74,999 4.8%
$75,000 to $99,999 14.6%
$100,000 to $149,999 23%
$150,000 and above 2.3%
Top devices
01 Samsung sm-s908u
02 Samsung Galaxy S23 Ultra
03 Samsung Galaxy S21 Ultra 5G
04 Samsung Galaxy Note9
05 Samsung SM-G991U
Leading carriers
01 T-Mobile
02 T-Mobile
5 most visited places/venues
01 Independence Park
02 Branch Brook Park
03 West End Avenue Park
04 Hunterdon Street Park
05 Pavonia-Marion Playground Pool
Updated: 07-2026