Start.io audiences
Department Store Shoppers
in Boston

overview
Department store shoppers like the convenience of buying clothing, kitchen appliances, and a range of other products from one store. In Boston, 38.8% of Department Store Shoppers are in the 55+ age group. Explore more characteristics of these users in the charts below.


Country
United States
City
Boston, Massachusetts
Population
692,600
Area
48 sq mi

INSIGHTS ON Department Store Shoppers in Boston
Age
55 years and above 38.8%
45-54 years 26.3%
35-44 years 10.4%
25-34 years 10.2%
18-24 years 14.3%
Gender
Male (51.3%)
Female (48.7%)
Household income
Less than $25,000 30.7%
$25,000 to $39,999 10.1%
$40,000 to $59,999 14%
$60,000 to $74,999 6.2%
$75,000 to $99,999 14.5%
$100,000 to $149,999 22.7%
$150,000 and above 1.9%
OS
Android (71.1%)
iOS (28.9%)
Top devices
01 Apple iphone1,1
02 Samsung sm-s908u
03 Samsung SM-G991U
04 Samsung sm-s901u
05 Samsung Galaxy A15 5G
Leading carriers
01 T-Mobile
02 Verizon
03 AT&T
5 most visited places/venues
01 Codman Square
02 Highland Park
03 Port of Boston
04 Hale Park
05 Back Bay Fens
Updated: 07-2026