Start.io audiences
Department Store Shoppers
in Fresno

overview
Department store shoppers like the convenience of buying clothing, kitchen appliances, and a range of other products from one store. In Fresno, 32.3% of Department Store Shoppers are in the 55+ age group. Explore more characteristics of these users in the charts below.


Country
United States
City
Fresno, California
Population
531,576
Area
114 sq mi

INSIGHTS ON Department Store Shoppers in Fresno
Age
55 years and above 32.3%
45-54 years 26.2%
35-44 years 11.7%
25-34 years 11.9%
18-24 years 17.9%
Gender
Male (45%)
Female (55%)
Household income
Less than $25,000 31.9%
$25,000 to $39,999 16.9%
$40,000 to $59,999 15.2%
$60,000 to $74,999 4.7%
$75,000 to $99,999 10.6%
$100,000 to $149,999 18.3%
$150,000 and above 2.4%
OS
Android (74.5%)
iOS (25.5%)
Top devices
01 Apple iphone1,1
02 Apple iPad1,1
03 Samsung sm-s908u
04 Samsung Galaxy S23 Ultra
05 Samsung sm-s901u
Leading carriers
01 AT&T
02 Verizon
03 AT&T
5 most visited places/venues
01 North Park Blocks
02 Belo Garden
03 Cornell University
04 City Hall Park
05 Central Park
Updated: 07-2026