Start.io audiences
Discount Shoppers
in Bakersfield
overview
Discount shoppers are always searching for the best deal on all types of products, from household goods to clothing and everything in between. In Bakersfield, 29.7% of Discount Shoppers are in the 45-54 age group. Explore more characteristics of these users in the charts below.
Country
United States
City
Bakersfield, California
Population
384,145
Area
148 sq mi
INSIGHTS ON Discount Shoppers in Bakersfield
Age
55 years and above 28.4%
45-54 years 29.7%
35-44 years 11.7%
25-34 years 10.1%
18-24 years 20%
Gender
Male (45.5%)
Female (54.5%)
Household income
Less than $25,000 29.7%
$25,000 to $39,999 16.6%
$40,000 to $59,999 14.5%
$60,000 to $74,999 4.7%
$75,000 to $99,999 14.5%
$100,000 to $149,999 18%
$150,000 and above 2.1%
OS
Android (87.2%)
iOS (12.8%)
Top devices
01 Apple iphone1,1
02 Samsung Galaxy A15 5G
03 Samsung Galaxy S23 Ultra
04 Samsung Galaxy A14 5G
05 Samsung Galaxy S24 Ultra
Leading carriers
01 Verizon
02 T-Mobile
03 AT&T
5 most visited places/venues
01 Belo Garden
02 Cornell University
03 City Hall Park
04 North Beardley Park
05 Civic Space
Updated: 07-2026