Start.io audiences
Discount Shoppers
in California
overview
Discount shoppers are always searching for the best deal on all types of products, from household goods to clothing and everything in between. In California, 31.4% of Discount Shoppers are in the 55+ age group. Explore more characteristics of these users in the charts below.
Country
United States
State
California
Population
39,512,223
Area
155,779 sq mi
INSIGHTS ON Discount Shoppers in California
Age
55 years and above 31.4%
45-54 years 30.1%
35-44 years 11.4%
25-34 years 9.8%
18-24 years 17.3%
Gender
Male (55.5%)
Female (44.5%)
Household income
Less than $25,000 34.2%
$25,000 to $39,999 15.4%
$40,000 to $59,999 15%
$60,000 to $74,999 5.7%
$75,000 to $99,999 10.3%
$100,000 to $149,999 17.4%
$150,000 and above 2.1%
OS
Android (85.9%)
iOS (14.1%)
Top devices
01 Apple iphone1,1
02 Samsung Galaxy A15 5G
03 Samsung Galaxy S23 Ultra
04 Samsung sm-s908u
05 Samsung Galaxy S24 Ultra
Leading carriers
01 T-Mobile
02 Verizon
03 AT&T
Updated: 07-2026