Start.io audiences
Discount Shoppers
in Fresno
overview
Discount shoppers are always searching for the best deal on all types of products, from household goods to clothing and everything in between. In Fresno, 28.5% of Discount Shoppers are in the 55+ age group. Explore more characteristics of these users in the charts below.
Country
United States
City
Fresno, California
Population
531,576
Area
114 sq mi
INSIGHTS ON Discount Shoppers in Fresno
Age
55 years and above 28.5%
45-54 years 28.4%
35-44 years 13.2%
25-34 years 9.7%
18-24 years 20.3%
Gender
Male (47.1%)
Female (52.9%)
Household income
Less than $25,000 34.6%
$25,000 to $39,999 17.8%
$40,000 to $59,999 15.8%
$60,000 to $74,999 4.7%
$75,000 to $99,999 9.4%
$100,000 to $149,999 16.1%
$150,000 and above 1.6%
OS
Android (87.3%)
iOS (12.7%)
Top devices
01 Apple iphone1,1
02 Samsung Galaxy A15 5G
03 Samsung Galaxy A14 5G
04 Samsung Galaxy A16 5G
05 Samsung Galaxy S23 Ultra
Leading carriers
01 T-Mobile
02 AT&T
03 Verizon
5 most visited places/venues
01 North Park Blocks
02 Belo Garden
03 Cornell University
04 City Hall Park
05 Central Park
Updated: 07-2026