Start.io audiences

Discount Shoppers
in Germany

Discount Shoppers
overview

Discount shoppers are always searching for the best deal on all types of products, from household goods to clothing and everything in between. In Germany, 60.8% of Discount Shoppers are in the 55+ age group. Explore more characteristics of these users in the charts below.

Discount Shoppers
Germany map
Geolocation stat
Country
Germany
Population
83,517,045
Area
348,672 sq km
Audience size
4,250,382
Germany map

INSIGHTS ON Discount Shoppers in Germany

Age
55 years and above 60.8%
45-54 years 8.5%
35-44 years 5.6%
25-34 years 17.1%
18-24 years 8%
Gender
Male (62.7%)
Female (37.3%)
OS
Android (82%)
iOS (18%)
Top devices
01 Generic Android 6.0
02 Apple iphone1,1
03 Samsung Galaxy A54 5G
04 Samsung Galaxy A52s 5G
05 Samsung Galaxy A55 5G
Leading carriers
01 Vodafone
02 Telekom
03 O2
Activate this Audience
Activate this audience and access hundreds of user segments,
each containing millions of active consumers
Updated: 07-2026