Start.io audiences
Discount Shoppers
in Lexington

overview
Discount shoppers are always searching for the best deal on all types of products, from household goods to clothing and everything in between. In Lexington, 33.6% of Discount Shoppers are in the 55+ age group. Explore more characteristics of these users in the charts below.


Country
United States
City
Lexington, Kentucky
Population
323,152
Area
283 sq mi

INSIGHTS ON Discount Shoppers in Lexington
Age
55 years and above 33.6%
45-54 years 25.3%
35-44 years 12.9%
25-34 years 11.4%
18-24 years 16.8%
Gender
Male (50.2%)
Female (49.8%)
Household income
Less than $25,000 47.4%
$25,000 to $39,999 14.4%
$40,000 to $59,999 11.8%
$60,000 to $74,999 4%
$75,000 to $99,999 10.6%
$100,000 to $149,999 10.2%
$150,000 and above 1.8%
OS
Android (77.8%)
iOS (22.2%)
Top devices
01 Apple iphone1,1
02 Samsung Galaxy A15 5G
03 Samsung sm-s908u
04 Samsung Galaxy S23 Ultra
05 Samsung Galaxy A14 5G
Leading carriers
01 AT&T
02 Verizon
03 AT&T
5 most visited places/venues
01 Mapleleaf Forest Park
02 Coldstream Park
03 Ecton Park
04 Hartland Park
05 Wolf Run Park
Updated: 07-2026