Start.io audiences
Discount Shoppers
in Louisville

overview
Discount shoppers are always searching for the best deal on all types of products, from household goods to clothing and everything in between. In Louisville, 32.2% of Discount Shoppers are in the 55+ age group. Explore more characteristics of these users in the charts below.


Country
United States
City
Louisville, Kentucky
Population
617,638
Area
263 sq mi

INSIGHTS ON Discount Shoppers in Louisville
Age
55 years and above 32.2%
45-54 years 25.9%
35-44 years 13%
25-34 years 11.7%
18-24 years 17.3%
Gender
Male (49.5%)
Female (50.5%)
Household income
Less than $25,000 43.6%
$25,000 to $39,999 13.7%
$40,000 to $59,999 16.1%
$60,000 to $74,999 6.4%
$75,000 to $99,999 8%
$100,000 to $149,999 10.8%
$150,000 and above 1.4%
OS
Android (81.7%)
iOS (18.3%)
Top devices
01 Apple iphone1,1
02 Samsung Galaxy A15 5G
03 Samsung Galaxy S23 Ultra
04 Samsung sm-s908u
05 Samsung Galaxy A14 5G
Leading carriers
01 T-Mobile
02 AT&T
03 Verizon
5 most visited places/venues
01 Iroquois
02 Okolona
03 Progress Park Airstream Resort & Event Venue
04 Wyandotte
05 St Louis
Updated: 07-2026