Start.io audiences
Discount Shoppers
in Massachusetts
overview
Discount shoppers are always searching for the best deal on all types of products, from household goods to clothing and everything in between. In Massachusetts, 33.7% of Discount Shoppers are in the 55+ age group. Explore more characteristics of these users in the charts below.
Country
United States
State
Massachusetts
Population
6,892,503
Area
7,800 sq mi
INSIGHTS ON Discount Shoppers in Massachusetts
Age
55 years and above 33.7%
45-54 years 26%
35-44 years 13.7%
25-34 years 10.6%
18-24 years 16%
Gender
Male (53.4%)
Female (46.6%)
Household income
Less than $25,000 31.4%
$25,000 to $39,999 12%
$40,000 to $59,999 13.9%
$60,000 to $74,999 5.8%
$75,000 to $99,999 12.6%
$100,000 to $149,999 22.1%
$150,000 and above 2.2%
OS
Android (80.6%)
iOS (19.4%)
Top devices
01 Apple iphone1,1
02 Samsung Galaxy A15 5G
03 Samsung sm-s908u
04 Samsung sm-s901u
05 Samsung Galaxy S23 Ultra
Leading carriers
01 T-Mobile
02 Verizon
03 T-Mobile
5 most visited places/venues
01 Codman Square
02 Highland Park
03 Hale Park
04 Port of Boston
05 Erricola Park
Updated: 07-2026