Start.io audiences
Discount Shoppers
in New York City

overview
Discount shoppers are always searching for the best deal on all types of products, from household goods to clothing and everything in between. In New York City, 29.5% of Discount Shoppers are in the 55+ age group. Explore more characteristics of these users in the charts below.


Country
United States
City
New York City, New York
Population
8,336,817
Area
301 sq mi

INSIGHTS ON Discount Shoppers in New York City
Age
55 years and above 29.5%
45-54 years 18.9%
35-44 years 22.4%
25-34 years 10.4%
18-24 years 18.8%
Gender
Male (58.4%)
Female (41.6%)
Household income
Less than $25,000 37.8%
$25,000 to $39,999 12.9%
$40,000 to $59,999 13.1%
$60,000 to $74,999 5.9%
$75,000 to $99,999 12.6%
$100,000 to $149,999 16.1%
$150,000 and above 1.7%
OS
Android (80%)
iOS (20%)
Top devices
01 Apple iphone1,1
02 Samsung sm-s908u
03 Samsung Galaxy A15 5G
04 Samsung Galaxy S23 Ultra
05 Samsung sm-s901u
Leading carriers
01 Verizon
02 T-Mobile
03 AT&T
5 most visited places/venues
01 City Hall Park
02 Central Park
03 Ruppert Park
04 Buggy Central Park
05 St. Catherine's Park
Updated: 07-2026