Start.io audiences
Domestic Car Owners
in Houston

overview
People choose to buy domestic cars for different reasons, but those buyers share many of the same characteristics. Of the consumers who are identified as domestic car owners in Houston, 36.8% are in the 55+ age group. Get more insights about this consumer group in the following charts.


Country
United States
City
Houston, Texas
Population
2,320,268
Area
637 sq mi

INSIGHTS ON Domestic Car Owners in Houston
Age
55 years and above 36.8%
45-54 years 22.7%
35-44 years 13.9%
25-34 years 10.5%
18-24 years 16.1%
Gender
Male (56.8%)
Female (43.2%)
Household income
Less than $25,000 35.7%
$25,000 to $39,999 17.2%
$40,000 to $59,999 15.5%
$60,000 to $74,999 5.9%
$75,000 to $99,999 10.4%
$100,000 to $149,999 13.4%
$150,000 and above 1.9%
OS
Android (66.9%)
iOS (33.1%)
Top devices
01 Apple iphone1,1
02 Samsung Galaxy A15 5G
03 Apple iPad1,1
04 Samsung sm-s908u
05 Samsung Galaxy S24 Ultra
Leading carriers
01 T-Mobile
02 Verizon
03 AT&T
5 most visited places/venues
01 Walmart Supercenter
02 Shell Oil
03 Moritz Pech Family Park
04 West End Park
05 Timbergrove Manor Park
Updated: 07-2026