Start.io audiences
Domestic Car Owners
in Lincoln

overview
People choose to buy domestic cars for different reasons, but those buyers share many of the same characteristics. Of the consumers who are identified as domestic car owners in Lincoln, 38.7% are in the 55+ age group. Get more insights about this consumer group in the following charts.


Country
United States
City
Lincoln, Nebraska
Population
289,102
Area
92 sq mi

INSIGHTS ON Domestic Car Owners in Lincoln
Age
55 years and above 38.7%
45-54 years 24.7%
35-44 years 10.1%
25-34 years 10.2%
18-24 years 16.3%
Gender
Male (27.3%)
Female (72.7%)
Household income
Less than $25,000 30.4%
$25,000 to $39,999 16.3%
$40,000 to $59,999 20.4%
$60,000 to $74,999 6.4%
$75,000 to $99,999 8.3%
$100,000 to $149,999 15.9%
$150,000 and above 2.3%
OS
Android (70.2%)
iOS (29.8%)
Top devices
01 Apple iphone1,1
02 Samsung SM-G991U
03 Samsung sm-s901u
04 Apple iPad1,1
05 Samsung sm-s908u
Leading carriers
01 T-Mobile
02 Verizon
5 most visited places/venues
01 Helen Boosalis Trail Corridor
02 Roper (Max E)
03 Stransky
04 Piedmont
05 Roose
Updated: 07-2026