Start.io audiences
Domestic Car Owners
in Michigan

overview
People choose to buy domestic cars for different reasons, but those buyers share many of the same characteristics. Of the consumers who are identified as domestic car owners in Michigan, 36.3% are in the 55+ age group. Get more insights about this consumer group in the following charts.


Country
United States
State
Michigan
Population
9,986,857
Area
56,539 sq mi

INSIGHTS ON Domestic Car Owners in Michigan
Age
55 years and above 36.3%
45-54 years 23.7%
35-44 years 12.9%
25-34 years 10.7%
18-24 years 16.4%
Gender
Male (34.8%)
Female (65.2%)
Household income
Less than $25,000 35.1%
$25,000 to $39,999 16.6%
$40,000 to $59,999 18.4%
$60,000 to $74,999 5.4%
$75,000 to $99,999 8.9%
$100,000 to $149,999 14.1%
$150,000 and above 1.6%
OS
Android (74.5%)
iOS (25.5%)
Top devices
01 Apple iphone1,1
02 Samsung sm-s901u
03 Samsung sm-s908u
04 Apple iPad1,1
05 Samsung Galaxy S23 Ultra
Leading carriers
01 Verizon
02 T-Mobile
03 AT&T
5 most visited places/venues
01 Peterson
02 Intervale-Roselawn
03 Kern
04 Richard Allen
05 Jaycee Park
Updated: 07-2026