Start.io audiences
E-Commerce Consumers
in Australia
overview
These statistics show insights and characteristics for E-Commerce Consumers. In Australia, 83.8% of e-commerce consumers are males. Find out more about the characteristics of e-commerce consumers by reviewing the charts below.
Country
Australia
Population
25,203,198
Area
7,633,565 sq km
INSIGHTS ON E-Commerce Consumers in Australia
Age
55 years and above 45.3%
45-54 years 21.7%
35-44 years 13.3%
25-34 years 9.5%
18-24 years 10.2%
Gender
Male (83.8%)
Female (16.2%)
OS
Android (75.6%)
iOS (24.4%)
Top devices
01 Generic Android 6.0
02 Apple iphone1,1
03 Samsung Galaxy S24 Ultra
04 Samsung Galaxy S25 Ultra
05 Samsung Galaxy S23 Ultra
Leading carriers
01 Telstra
02 Optus
03 Vodafone
Updated: 07-2026