Start.io audiences
E-Commerce Consumers
in Brazil

overview
These statistics show insights and characteristics for E-Commerce Consumers. In Brazil, 81% of e-commerce consumers are males. Find out more about the characteristics of e-commerce consumers by reviewing the charts below.


Country
Brazil
Population
211,049,527
Area
8,460,415 sq km

INSIGHTS ON E-Commerce Consumers in Brazil
Age
55 years and above 20.6%
45-54 years 10.2%
35-44 years 8.5%
25-34 years 16.5%
18-24 years 44.1%
Gender
Male (81%)
Female (19%)
OS
Android (76.4%)
iOS (23.6%)
Top devices
01 Apple iphone1,1
02 Generic Android 6.0
03 Apple iPhone12,1
04 Samsung Galaxy A14 5G
05 Apple iPhone14,5
Leading carriers
01 Claro
02 Vivo
03 Tim
Updated: 07-2026