Start.io audiences
E-Commerce Consumers
in India
overview
These statistics show insights and characteristics for E-Commerce Consumers. In India, 65.8% of e-commerce consumers are males. Find out more about the characteristics of e-commerce consumers by reviewing the charts below.
Country
India
Population
1,366,417,754
Area
2,973,190 sq km
INSIGHTS ON E-Commerce Consumers in India
Age
55 years and above 7.3%
45-54 years 1.4%
35-44 years 2.1%
25-34 years 58.5%
18-24 years 30.7%
Gender
Male (65.8%)
Female (34.2%)
Top devices
01 Generic Android 6.0
02 Apple iphone1,1
03 OnePlus OnePlus Nord CE 3 Lite 5G
04 OnePlus OnePlus Nord CE 2 Lite 5G
05 xiaomi Redmi 9
Leading carriers
01 Jio
02 Airtel
03 Jio
Updated: 07-2026