Start.io audiences
E-Commerce Consumers
in Indonesia

overview
These statistics show insights and characteristics for E-Commerce Consumers. In Indonesia, 75.1% of e-commerce consumers are females. Find out more about the characteristics of e-commerce consumers by reviewing the charts below.


Country
Indonesia
Population
270,625,568
Area
1,811,569 sq km

INSIGHTS ON E-Commerce Consumers in Indonesia
Age
55 years and above 9.7%
45-54 years 9.2%
35-44 years 10.5%
25-34 years 31.7%
18-24 years 38.8%
Gender
Male (24.9%)
Female (75.1%)
Top devices
01 Apple iphone1,1
02 OPPO CPH1909
03 OPPO CPH2083
04 Generic Android 6.0
05 OPPO CPH2015
Leading carriers
01 Telkomsel
02 Excelcomindo
03 Indosat
Updated: 07-2026