Start.io audiences

E-Commerce Consumers
in Japan

overview

These statistics show insights and characteristics for E-Commerce Consumers. In Japan, 67.9% of e-commerce consumers are males. Find out more about the characteristics of e-commerce consumers by reviewing the charts below.

Geolocation stat

Country

Japan

Population

126,860,301

Area

364,546 sq km

Audience size

3,864,596

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INSIGHTS ON E-Commerce Consumers in Japan

Age

55 years and above 64.5%

45-54 years 21.5%

35-44 years 6.1%

25-34 years 3%

18-24 years 4.9%

Gender

Male (67.9%)

Female (32.1%)

Android (59.5%)

iOS (40.5%)

Top devices

01 Apple iphone1,1

02 Apple iPhone15,4

03 Apple iPhone14,7

04 Apple iPhone14,5

05 Apple iPhone17,3

Leading carriers

01 Softbank

02 AU

03 AU

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Updated: 07-2026

E-Commerce Consumersin Japan

INSIGHTS ON E-Commerce Consumers in Japan

E-Commerce Consumers
in Japan