Start.io audiences
E-Commerce Consumers
in Kenya

overview
These statistics show insights and characteristics for E-Commerce Consumers. In Kenya, 61% of e-commerce consumers are males. Find out more about the characteristics of e-commerce consumers by reviewing the charts below.


INSIGHTS ON E-Commerce Consumers in Kenya
Age
55 years and above 0.2%
45-54 years 0.2%
35-44 years 1%
25-34 years 82.4%
18-24 years 16.2%
Gender
Male (61%)
Female (39%)
Top devices
01 HuaWei Y9 Prime 2019
02 Samsung Galaxy A12
04 Samsung Galaxy A10s
05 TECNO MOBILE LIMITED SPARK 4
Leading carriers
01 Safaricom
02 Bharti Airtel
03 Orange
Updated: 11-2024