Start.io audiences
E-Commerce Consumers
in New Zealand
overview
These statistics show insights and characteristics for E-Commerce Consumers. In New Zealand, 63.3% of e-commerce consumers are males. Find out more about the characteristics of e-commerce consumers by reviewing the charts below.
Country
New Zealand
Population
4,783,063
Area
262,443 sq km
INSIGHTS ON E-Commerce Consumers in New Zealand
Age
55 years and above 44.2%
45-54 years 10.1%
35-44 years 8.7%
25-34 years 13.6%
18-24 years 23.4%
Gender
Male (63.3%)
Female (36.7%)
OS
Android (91.7%)
iOS (8.3%)
Top devices
01 Generic Android 6.0
02 Samsung Galaxy S23 Ultra
03 Samsung Galaxy S22 Ultra
04 Samsung Galaxy S21 5G
05 Samsung Galaxy S21 FE 5G
Leading carriers
01 Spark
02 2degrees
03 Vodafone
Updated: 07-2026