Start.io audiences
E-Commerce Consumers
in Rio de Janeiro

overview
These statistics show insights and characteristics for E-Commerce Consumers. In Rio de Janeiro, 82.3% of e-commerce consumers are males. Find out more about the characteristics of e-commerce consumers by reviewing the charts below.


Country
Brazil
City
Rio de Janeiro
Population
6,520,000
Area
1,221 sq km

INSIGHTS ON E-Commerce Consumers in Rio de Janeiro
Age
55 years and above 22.8%
45-54 years 13.3%
35-44 years 9%
25-34 years 17.3%
18-24 years 37.5%
Gender
Male (82.3%)
Female (17.7%)
OS
Android (71%)
iOS (29%)
Top devices
01 Apple iphone1,1
02 Generic Android 6.0
03 Apple iPhone12,1
04 Samsung Galaxy A14 5G
05 Apple iPhone14,5
Leading carriers
01 Claro
02 Tim
03 Vivo
Updated: 07-2026