Start.io audiences
E-Commerce Consumers
in Sao Paulo
overview
These statistics show insights and characteristics for E-Commerce Consumers. In Sao Paulo, 83.1% of e-commerce consumers are males. Find out more about the characteristics of e-commerce consumers by reviewing the charts below.
Country
Brazil
City
Sao Paulo
Population
12,252,023
Area
1,521 sq km
INSIGHTS ON E-Commerce Consumers in Sao Paulo
Age
55 years and above 21.7%
45-54 years 12%
35-44 years 8.9%
25-34 years 16.6%
18-24 years 40.8%
Gender
Male (83.1%)
Female (16.9%)
OS
Android (70.8%)
iOS (29.2%)
Top devices
01 Apple iphone1,1
02 Generic Android 6.0
03 Samsung Galaxy A14 5G
04 Apple iPhone14,5
05 Apple iPhone12,1
Leading carriers
01 Claro
02 Tim
03 Vivo
Updated: 07-2026