Start.io audiences
E-Commerce Consumers
in Singapore
overview
These statistics show insights and characteristics for E-Commerce Consumers. In Singapore, 68% of e-commerce consumers are males. Find out more about the characteristics of e-commerce consumers by reviewing the charts below.
INSIGHTS ON E-Commerce Consumers in Singapore
Age
55 years and above 25.6%
45-54 years 12.9%
35-44 years 17.6%
25-34 years 24.7%
18-24 years 19.2%
Gender
Male (68%)
Female (32%)
OS
Android (76.6%)
iOS (23.4%)
Top devices
01 Generic Android 6.0
02 Apple iphone1,1
03 Samsung Galaxy S24 Ultra
04 Samsung Galaxy S23 Ultra
05 Samsung Galaxy S25 Ultra
Leading carriers
01 Singtel
02 Starhub
03 M1
Updated: 07-2026