Start.io audiences
Google Home Users
in Barcelona

overview
Google home users tend to be people who like to take advantage of all that technology and the connected speaker have to offer. Looking into the characteristics of Google Home Users in Barcelona, data shows 36.4% of them are in the 55+ age group. More information about this segment can be found in the following charts.


Country
Spain
City
Barcelona
Population
1,620,343
Area
101 sq km

INSIGHTS ON Google Home Users in Barcelona
Age
55 years and above 36.4%
45-54 years 4.5%
35-44 years 6.1%
25-34 years 22.5%
18-24 years 30.5%
Gender
Male (81.9%)
Female (18.1%)
Top devices
01 Samsung Galaxy A52s 5G
02 Samsung Galaxy S21 Ultra 5G
03 Samsung Galaxy S22 Ultra
04 Samsung Galaxy A53 5G
05 Samsung Galaxy S10+
Leading carriers
01 Yoigo
02 Orange
03 Movistar
Updated: 07-2026