Start.io audiences
Google Home Users
in Madrid
overview
Google home users tend to be people who like to take advantage of all that technology and the connected speaker have to offer. Looking into the characteristics of Google Home Users in Madrid, data shows 36.4% of them are in the 55+ age group. More information about this segment can be found in the following charts.
Country
Spain
City
Madrid
Population
3,266,126
Area
606 sq km
INSIGHTS ON Google Home Users in Madrid
Age
55 years and above 36.4%
45-54 years 5.9%
35-44 years 9.3%
25-34 years 20.5%
18-24 years 27.8%
Gender
Male (81.4%)
Female (18.6%)
Top devices
01 Samsung Galaxy A52s 5G
02 Samsung Galaxy S10+
03 Generic Android 6.0
04 Samsung Galaxy S22 Ultra
05 Samsung Galaxy S20 FE 5G
Leading carriers
01 Digi
02 Yoigo
03 Orange
Updated: 07-2026