Start.io audiences
Google Wallet Users
in Madrid
overview
Google Wallet users like using digital services for contactless payments and online transactions, enjoying the security features the wallet offers. Of the consumers who are identified as Google Wallet Users in Madrid, 33% are in the 55+ age group. Get more insights about this consumer group in the following charts.
Country
Spain
City
Madrid
Population
3,266,126
Area
606 sq km
INSIGHTS ON Google Wallet Users in Madrid
Age
55 years and above 33%
45-54 years 6%
35-44 years 9%
25-34 years 22.2%
18-24 years 29.7%
Gender
Male (80.2%)
Female (19.8%)
Top devices
01 Samsung Galaxy A52s 5G
02 Generic Android 6.0
03 Samsung Galaxy A54 5G
04 Samsung Galaxy S22 Ultra
05 xiaomi Redmi Note 11 Pro 5G
Leading carriers
01 Digi
02 Yoigo
03 Orange
Updated: 07-2026