Start.io audiences
Gym Visitors
in New Zealand

overview
Consumers who have memberships to gyms are generally interested in maintaining their health through exercise and fitness. Based on POI visits, mobile apps and various device data signals, of the gym visitors in New Zealand, 45.9% are in the 55+ age group.


Country
New Zealand
Population
4,783,063
Area
262,443 sq km

INSIGHTS ON Gym Visitors in New Zealand
Age
55 years and above 45.9%
45-54 years 10.9%
35-44 years 7.8%
25-34 years 12%
18-24 years 23.2%
Gender
Male (60%)
Female (40%)
OS
Android (82.6%)
iOS (17.4%)
Top devices
01 Generic Android 6.0
02 Apple iphone1,1
03 Samsung Galaxy S24 Ultra
04 Samsung Galaxy S23 Ultra
05 Samsung Galaxy S22 Ultra
Leading carriers
01 Spark
02 Vodafone
03 2degrees
Updated: 07-2026