Start.io audiences
Halloween Shoppers
in Japan

overview
Halloween shoppers buy costumes, candy and decoration to celebrate the holiday. Based on POI visits, mobile apps and various device data signals, Halloween shoppers in Japan, 75.4% are males.


INSIGHTS ON Halloween Shoppers in Japan
Age
55 years and above 48.1%
45-54 years 11%
35-44 years 6.5%
25-34 years 12.6%
18-24 years 21.7%
Gender
Male (75.4%)
Female (24.6%)
OS
Android (94.5%)
iOS (5.5%)
Top devices
01 Samsung Galaxy S10
02 Samsung Galaxy S23+
03 Samsung Galaxy S22
04 Samsung Galaxy A54 5G
05 Samsung galaxy a34 5g
Leading carriers
01 Softbank
02 AU
03 AU
Updated: 07-2026