Start.io audiences
Home Improvement DIYers
in Japan

overview
Home improvement DIYers are up for most challenges, big or small because they enjoy the hard work and sense of accomplishment of doing something independently. 56.7% of home improvement DIYers in Japan are in the 55+ age group. Find out more about the demographics and traits of home improvement DIYers below.


INSIGHTS ON Home Improvement DIYers in Japan
Age
55 years and above 56.7%
45-54 years 14.1%
35-44 years 11.2%
25-34 years 5.6%
18-24 years 12.4%
Gender
Male (67.8%)
Female (32.2%)
OS
Android (91.4%)
iOS (8.6%)
Top devices
01 Generic Android 6.0
02 Google Pixel 8a
03 Google Pixel 9A
04 Google Pixel 7a
05 Apple iphone1,1
Leading carriers
01 Softbank
02 AU
03 AU
Updated: 07-2026