Start.io audiences
Home Improvement DIYers
in Sao Paulo

overview
Home improvement DIYers are up for most challenges, big or small because they enjoy the hard work and sense of accomplishment of doing something independently. 37.4% of home improvement DIYers in Sao Paulo are in the 18-24 age group. Find out more about the demographics and traits of home improvement DIYers below.


Country
Brazil
City
Sao Paulo
Population
12,252,023
Area
1,521 sq km

INSIGHTS ON Home Improvement DIYers in Sao Paulo
Age
55 years and above 24.6%
45-54 years 11.2%
35-44 years 9.3%
25-34 years 17.4%
18-24 years 37.4%
Gender
Male (66.1%)
Female (33.9%)
OS
Android (56.7%)
iOS (43.3%)
Top devices
01 Generic Android 6.0
02 Apple iphone1,1
03 Samsung Galaxy A15
04 Samsung Galaxy A14 5G
05 motorola moto g22
Leading carriers
01 Claro
02 Tim
03 Vivo
Updated: 07-2026