Start.io audiences
Home Improvement Store Shoppers
in Boston
overview
Home improvement store shoppers share some similar characteristics. Of the consumers who are identified as Home Improvement Store Shoppers in Boston, 37.6% are in the 55+ age group. Get more insights about this consumer group in the following charts.
Country
United States
City
Boston, Massachusetts
Population
692,600
Area
48 sq mi
INSIGHTS ON Home Improvement Store Shoppers in Boston
Age
55 years and above 37.6%
45-54 years 24.2%
35-44 years 12.3%
25-34 years 10.3%
18-24 years 15.6%
Gender
Male (55.3%)
Female (44.7%)
Household income
Less than $25,000 30.7%
$25,000 to $39,999 9.7%
$40,000 to $59,999 15.5%
$60,000 to $74,999 6.6%
$75,000 to $99,999 15.4%
$100,000 to $149,999 21.3%
$150,000 and above 0.8%
OS
Android (68%)
iOS (32%)
Top devices
01 Apple iphone1,1
02 Samsung Galaxy A15 5G
03 Samsung Galaxy A16 5G
04 Samsung Galaxy S24 Ultra
05 Samsung Galaxy A14 5G
Leading carriers
01 T-Mobile
02 Verizon
03 AT&T
5 most visited places/venues
01 Codman Square
02 Highland Park
03 Port of Boston
04 Charles River Reservation
05 Back Bay Fens
Updated: 07-2026